A corporate website tells the story of your company. A project website sells one thing: a residential development, a new product, an event or a time-limited campaign. Because the goal is different, the structure, content and definition of success are different too.
Project site versus corporate site
| Topic | Corporate site | Project site |
|---|---|---|
| Goal | Present the company, build trust | Sell one project, collect enquiries |
| Lifespan | Ongoing | For the project's duration, then archive or redirect |
| Success metric | Visibility and trust | Appointments, calls and form leads |
| Traffic | Search and referrals | Mostly ads, social media and search |
Must-have sections for a residential project site
- A strong hero visual and a one-sentence promise
- Unit types and floor plans with filtering
- Location, transport and neighbourhood information with a map
- Gallery, 3D visualisation and video
- Delivery date and construction progress
- Developer credentials and project details
- Appointment and information request forms
- One-tap phone and WhatsApp contact
- Data-protection notice and consent management
Lead infrastructure is the real engine
A project site is judged by the enquiries it generates. Forms should reach the sales team instantly (email, CRM), with conversion tracking for Google and Meta ads, UTM tagging and measurement of phone and WhatsApp clicks. Ads and content work best when planned together with the site — see our social media and ad management service.
Separate domain or under the main site?
A separate, memorable domain works well for short, ad-driven sales campaigns. For long-lived projects where search traffic matters, a permanent project page under the main site builds more lasting value. The two approaches can also be combined.
Plan backwards from the launch date
Project sites usually have a hard deadline — pre-sales, a launch or a trade fair. The biggest time factor is not code but content: visuals, plans, copy and approvals. When a campaign ends, the site should become a permanent reference page or be redirected with a 301 so its search value is not lost.
Summary
A project website locks onto one goal: generating enquiries. That takes fast loading, complete information, instant contact and measurable lead infrastructure as much as strong visuals. For your development, launch or campaign, see web design in İzmir or plan it with us.